Strategy Realignment and Business Optimisation

This past year, Truck It In has improved and optimized logistics for more than 600 businesses and digitized thousands of truckers across Pakistan. The current global economic uncertainty has forced us to recalibrate our strategy.

We remain wholly committed to serving the shippers and truckers of Pakistan in a leaner way, ensuring that we create value for all of our stakeholders and chart our independent path forward. This will be achieved by focusing on sustainable growth, optimized operations footprint, and simplifying our infrastructure.

Our strong market presence is an outcome of the outstanding contributions of our tribe members. We are incredibly proud and grateful for all of their contributions. Some of our colleagues will be moving on to solve other challenges due to this calibration. To help them transition, Truck It In will provide generous severance packages to impacted colleagues and facilitate alternate employment opportunities. 

We are bullish on the future of freight in Pakistan. The future is digital, and we will be spearheading it.